Business & Economics

Claritas is a data-driven marketing company. It provides some free info such as their set of U.S. geo-demographic segments with demographics, consumer behavior and geographic data for marketers. You can view segments by lifestage group or social group.

Esri provides GIS data. Scroll to the "Discover the power of data section." Type in a zip code, and you'll find information about the neighborhood, including common behaviors, spending habits, disposable income, and spending on apparel.

VALS segments US adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior. The US Framework, a graphic representation of VALS, illustrates the eight types and two critical concepts for understanding consumers: primary motivation and resources.

Premier source for detailed information about the American people and workforce

An independent project to make data from the American Community Survey (ACS) easier to use. We are unaffiliated with the U.S. Census Bureau. In general, the data is from the most recently released American Community Survey (ACS).

U.S. Bureau of Labor Statistics

A searchable database for population, housing, economic, and geographic data. Replaces American FactFinder, and is the primary way to access U.S. Census Bureau data.

Access key information and trends about the Twin Cities region (7-county area) or any city, county or township, including charts and data on population, employment, income and poverty, housing, commuting, land use and development.

Includes access to data on construction, economy, housing, population, transportation, employment, land use, etc.

The main provider of demographic data and analysis for the state of Minnesota. The SDC assists with locating and understanding demographic data.

Gallup does polling research on a variety of topics all around the world.

Founded in 1956, The Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations, and social sentiments. Every year, we poll millions of people on the trends that are shaping our modern world.

Numbers, facts, and trends shaping your world

Independent and nonpartisan source of public opinion data.

A public opinion research and public engagement organization that works to strengthen our democracy's capacity to tackle tough public policy issues. Its efforts are focused on ensuring that the public's views are represented in decision-making.

YouGov is an international research data and analytics group headquartered in London.
Our data-led offering supports and improves a wide spectrum of marketing activities of a customer base including media owners, brands and media agencies.

Magazine on demographics and marketing, especially strong on consumer trends. Also available online through Journal Title Search

Provides information about its publications, best practices, case studies, webcasts, articles and reports, etc. Includes a marketing services directory, a dictionary of marketing terms, and practitioner and academic resources.

Offers subscribers a growing database of the best creative work in the industry, breaking news from the advertising and commercials production industries, plus features and insights from the editorial staff of Creativity.

A web resource that is committed to providing unbiased, objective information that will offer valuable tools for business professionals, academics, and students of marketing and related fields